Try the guide
This is Wealdmere, a fictional course built to show what your visitors would see. Choose a hole, pick your tees and play the flyover.
Hole 1
- Par
- 4
- Stroke index
- 7
- Length
- 402 yds
From the professional
In your club's guide, this opens your online tee sheet.
The Wealdmere scorecard
On one Kent club's website, a single hole flyover has been watched more than 7,000 times.Golfers look before they play. A guide gives them something worth looking at.
Visitors arrive prepared
They can picture every hole before they book, and every hole links straight to your green fees and tee sheet.
Members use it too
Before a medal, a match or a society day, the guide is the easiest way to share the course with the people playing it.
It can pay its way
Each hole can carry a local sponsor, giving businesses a place in the guide and your club a new source of income.
It shows the care you take
Your greenkeepers present the course beautifully. Your website should show it in the same light.
Everything a golfer wants before the first tee
Each guide is built for your course alone, from your scorecard, your course planner and your professional's knowledge, and styled to match your club.
- All eighteen holesinteractive maps
- Yardagesfrom every set of tees
- Playing notesfrom your professional
- Scorecardwith stroke index
- Green fees and bookinglinked from every hole
- Phones and desktopscar park to clubhouse
- Your club's lookcolours, crest and type
- Two rounds of changesincluded
- First year of hostingincluded
Pricing on enquiry. Every course is different, so I quote once I've seen yours.
Ask for a quoteDrone flyovers, filmed at your course
Every hole from tee to green, flown by a pilot registered with the Civil Aviation Authority and insured for commercial work, at times that suit your tee sheet.
- Edited for golfersYardages, hole numbers and your crest, so each flyover reads like a playing guide.
- Yours to keepUse the footage on your website, social media and clubhouse screens.
- Part of the guideEach flyover sits with its hole, alongside the map and notes.
Beyond the guide
Extras that build on your guide, and ongoing care for the places golfers find you.
Clubhouse screen edition
A continuous flyover of the whole course, made for screens in the bar and reception.
Printed course planners
Hole-by-hole planners in your club's style, ready for the pro shop and visiting societies.
Hole sponsorship
Sponsor panels within the guide, so local businesses can support the club and help cover its cost.
Google Business Profile care
Your Google listing is often the first thing a visitor sees. I keep it accurate and active with regular posts, fresh photographs and replies to reviews.
Monthly, with a three-month minimumCourse updates
When a hole changes, the guide changes with it: new maps, yardages and notes, charged per hole.
Something else in mind?
If there's a way your club presents its course that could be better, I'd like to hear about it.
How it works
From the first conversation to launch, with as little demand on your staff as possible.
A free demo of your hole
Tell me your club and I'll build one of your holes in the guide, so you can see it before deciding anything.
A visit to your club
We walk through what you'd like, from the guide to filming and sponsorship. The first visit costs nothing.
The build
I draw every hole from your scorecard and course planner, add your professional's notes and match your club's look.
Your review
You see the complete guide before it goes live, with two rounds of changes included.
Launch
The guide goes live on your website. A 50% deposit books your slot, and the balance is due before launch.
About Featherie Fern & Co.
I'm Dan Redfern, and I founded Featherie Fern & Co. to bring together the two things I care about most: golf and business.
I grew up in Tunbridge Wells, on the edge of the Weald, surrounded by some of the finest parkland golf in England. I went on to study Business and Environment at the University of Leeds, where I became interested in how organisations care for the places they're responsible for, and how they tell their story to the people who use them.
Golf quickly became an obsession. I now play off 14 and I'm a member at Sweetwoods Golf Club on the Kent and Sussex border. Like most golfers, I always look up the course guide before playing somewhere new, and too often it doesn't do the course justice. Featherie Fern & Co. exists to change that, giving the clubs of Kent, Sussex and Surrey a course guide as considered as the courses themselves.
The name comes from the featherie, the hand-stitched leather ball golfers played for centuries, and from my own surname. It's a reminder that the best things in golf are made with care.
Dan RedfernFounder
Playing notes by Joel Ayres
Where a club doesn't have a resident professional, the playing notes are written by Joel Ayres, a +2 handicap golfer who reads a hole better than anyone I know. Every note is approved by your club before it goes live.
Questions clubs ask
What does a guide cost?
Every course is different, so I quote after seeing yours. The guide is a one-off fee that includes two rounds of changes and the first year of hosting. Drone filming and extras such as printed planners are quoted separately. A 50% deposit books your slot, with the balance due before the guide goes live. Many clubs offer hole sponsorship to local businesses, which can cover some or all of the cost.
How much work is it for our staff?
Very little. I need your scorecard and course planner, around an hour with your professional to agree the playing notes, and someone to approve the draft. I handle the rest, including working with your web provider to put the guide on your site.
Will it work with our current website?
In most cases the guide sits within your existing course page, so visitors never leave your site. If your website platform doesn't allow that, I can host the guide on its own page with your branding, linked from your site.
Does it work on phones?
Yes. Golfers often check the guide in the car park or on the tee, so it's designed for phones first and works just as well on a desktop or a clubhouse screen.
We don't have a resident professional. Who writes the notes?
Joel Ayres, a +2 handicap golfer, studies each hole and writes the playing notes, which you approve before anything goes live.
What happens if we change a hole?
Courses evolve. When a hole changes, I update its map, yardages and notes for a fee per hole, with a small minimum charge.
Is the drone filming safe and insured?
Flights are made by a pilot registered with the Civil Aviation Authority and insured for commercial work. We agree the timings with you in advance so filming doesn't interfere with play.
Who owns the footage?
You do. The finished flyovers are yours to use on your website, social media and clubhouse screens. I'll ask your permission before using any of it as an example of my work.
How long does it take?
It depends on the course, whether you'd like drone footage, and the time of year. I'll give you a date when I quote, and you'll see the full guide before anything goes live.
Is there an ongoing fee?
The first year of hosting is included. After that there's a small annual hosting fee, or your web provider can host the guide instead, in which case there's nothing further to pay.
Where do you work?
Golf clubs across Kent, Sussex and Surrey. The first visit to your club costs nothing. Filming visits and later on-site work may include a travel charge, which I'll always quote in advance.
Request a free demo of your hole
Tell me which club you're from and I'll build one of your holes in the guide, free of charge, so you can see exactly how it would look. Or book a short call if you'd rather talk first.